Your Marketing Department. Outsourced.
Off page optimization
On page optimization
The objective of SEO is to rank a website in the Top 10 position in the major search engines. Since Google is the number one search engine worldwide, most optimization will be done targeting Google placement. Other leading sites such as Yahoo or Bing use similar techniques and will also benefit from the optimization. SEO is conducted through both on-page (www.yourwebsite.com) and off page work (links, sitemap submissions, article submissions, etc.).
Search Engine Optimization
On an ongoing basis, the MarketBurst team will optimize your website to improve search engine rankings, and drive targeted visitors to the main web page.
On page optimization includes:
- Updating meta data such as meta titles, descriptions & keywords
- Suggesting updates to site structure
- XML sitemap creation and submission
- Checking W3C standards and fix them if necessary
- Updating Robots.txt if necessary
- Creating hidden, keyword dense pages along with content suggestions
Off page optimization in the first month will encompass building links targeting the chosen keywords using the following techniques:
- Directory submissions
- Article submissions
- Social bookmarking submissions
- Forum commenting
- Blog posting
- Press release submissions
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Web 2.0 page creations such as Squidoo, Blogger, Digg etc.
Note: Required articles can be written via a combination of those submitted from clients, from MarketBurst or from external writers. Those written by Marketburst may incur additional costs.
Measuring Success
On a monthly basis, we will monitor for improvements in search engine rankings for the chosen targeted keywords. After establishing keywords, additional tactics will be added to further improve rankings. As SEO is not a one-time effort, it is suggested that a six month period be used for optimization (3 for testing and 4-6 for content additions and new techniques).